CGD brand

Caixa is today the base of a modern financial group.

The Caixa Geral de Depósitos brand is the benchmark in the Portuguese financial market, constituting one of the Institution’s main assets.

Caixa’s strategy for action involves effectiveness and innovation, in services to families and companies, as a partner in growth and sustained development. Caixa is socially responsible, looking out for everyone’s interests, including those of future generations, respecting basic principles such as respect for human rights, environmental conservation and social progress of the community it is involved in.

Thanks to a strong culture, based on the highest ethical standards, on rigour and professionalism, but also on an attitude of permanent readiness for change, Caixa is today the base of a modern financial group, prepared to satisfy the needs and expectations of millions of customers, and to respond to the challenges of market globalisation.

Caixa, as a Bank, constantly encourages a close and rigorous relationship with its customers – particularly companies – in the market and Portuguese society in general, building opportunities for economic growth and supporting the international expansion of companies and national talent, strengthening long-term relationships and establishing its presence in the life cycle of Portuguese families; supporting social development through principles associated with a healthy and culturally enriched life, with a community conscience and social and environmental responsibility practices, together with safe and responsible financial management.

In the past years, CGD Brand has been awarded several distinctions, such as the financial brand with best reputation in Portugal, by the Reputation Institute, Portuguese trusted brand by Reader's Digest Selections and Most Valuable Portuguese Banking Brand by the Brand Finance Banking 500 Ranking.

CGD brand

Caixa is today the base of a modern financial group.

The Caixa Geral de Depósitos brand is the benchmark in the Portuguese financial market, constituting one of the Institution’s main assets.

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